| Original language | German (Austria) |
|---|---|
| Place of Publication | Wien |
| Publisher | WU Universitätsverlag/Facultas |
| Publication status | Published - 1 Nov 2003 |
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Handelsmarken und Markenartikel. Reihe Marketingsforschung. Band 18
- Peter Koppe
Publication: Book/Editorship/Report › Book (monograph)