Original language | English |
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Title of host publication | Ghauri, P./Cateora, P.: International Marketing Mc Graw Hill, 571-573 2005 |
Publication status | Published - 2005 |
Handl Tyrol: Market Selection and Coverage Decisions of a Medium-sized Austrian Enterprise, in: Ghauri, P./Cateora, P.: International Marketing
Claudia Klausegger, Rudolf Sinkovics
Publication: Chapter in book/Conference proceeding › Chapter in edited volume