Handl Tyrol: Market Selection and Coverage Decisions of a Medium-sized Austrian Enterprise, in: Ghauri, P./Cateora, P.: International Marketing

Claudia Klausegger, Rudolf Sinkovics

    Publication: Chapter in book/Conference proceedingChapter in edited volume

    Original languageEnglish
    Title of host publicationGhauri, P./Cateora, P.: International Marketing Mc Graw Hill, 571-573 2005
    Publication statusPublished - 2005

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