Hedonic and Utilitarian Dimensions of Mobile Service Usage

Johanna Lengauer, Astrid Dickinger, Mirella Kleijnen

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 36th European Marketing Academy Conference
Editors Iceland University
Place of PublicationReykjavik, Iceland
Publication statusPublished - 1 May 2007

Cite this