Herding, social preferences and (non-)conformity

Publication: Scientific journalJournal articlepeer-review

Abstract

We study the role of social preferences and conformity in explaining herding behavior in anonymous risky environments. In an experiment similar to information cascade settings, but with no private information, we find no evidence for conformity. On the contrary, we observe a significant amount of non-conforming behavior, which cannot be attributed to errors.
Original languageEnglish
Pages (from-to)74 - 80
JournalEconomics Letters
Volume97
Issue number1
DOIs
Publication statusPublished - 2007
Externally publishedYes

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