Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	261 - 280
Journal	Journal of Customer Behaviour
Volume	11
Issue number	3
Publication status	Published - 2012

Cite this

@article{eef4bf1ceda442e98266c4960c454a0e,

title = "Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty",

author = "Monika Koller and Thomas Salzberger",

year = "2012",

language = "English",

volume = "11",

pages = "261 -- 280",

journal = "Journal of Customer Behaviour",

issn = "1475-3928",

number = "3",

}