Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	432 - 453
Journal	International Marketing Review
Volume	33
Issue number	3
DOIs	https://doi.org/10.1108/IMR-01-2015-0007
Publication status	Published - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

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title = "Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics",

author = "Elfriede Penz and Erich Kirchler",

year = "2016",

doi = "10.1108/IMR-01-2015-0007",

language = "English",

volume = "33",

pages = "432 -- 453",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

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T1 - Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics

AU - Penz, Elfriede

AU - Kirchler, Erich

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U2 - 10.1108/IMR-01-2015-0007

DO - 10.1108/IMR-01-2015-0007

M3 - Journal article

SN - 0265-1335

VL - 33

SP - 432

EP - 453

JO - International Marketing Review

JF - International Marketing Review

IS - 3

ER -