How can firms stop negative word-of-mouth? A typology of online complainants

Wolfgang Weitzl, Sabine Einwiller, Clemens Hutzinger

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 2019 AMS World Marketing Congress
Editors	Academy of Marketing Science
Place of Publication	Edinburgh, UK
Publisher	Springer
Pages	0
Publication status	Published - 2019

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{282fb95d4cbf49a2a9442c5015aa5a4a,

title = "How can firms stop negative word-of-mouth? A typology of online complainants",

author = "Wolfgang Weitzl and Sabine Einwiller and Clemens Hutzinger",

year = "2019",

language = "English",

pages = "0",

editor = "{Academy of Marketing Science}",

booktitle = "Proceedings of the 2019 AMS World Marketing Congress",

publisher = "Springer",

address = "Germany",

}