How can value be added to marketing theory by doing research on CEE?

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Marketing Theory Challenges in Transitional Societies
Editors	Snoj, Boris and Milfelner, Borut
Place of Publication	Maribor, Slovenia
Publisher	Ekonomsko-poslovna fakulteta v Mariboru
Pages	135 - 142
Publication status	Published - 1 Sept 2007

Cite this

@inproceedings{67b0554b80dc4d13b55983e5f097e62e,

title = "How can value be added to marketing theory by doing research on CEE?",

author = "Arnold Schuh",

year = "2007",

month = sep,

day = "1",

language = "English",

pages = "135 -- 142",

editor = "\{Snoj, Boris and Milfelner, Borut\}",

booktitle = "Marketing Theory Challenges in Transitional Societies",

publisher = "Ekonomsko-poslovna fakulteta v Mariboru",

address = "Slovenia",

}