How CEOs can Increase Public Engagement via Microblogs: The Role of CEO Gender and Content Orientation

Tong WU, Jonathan Reynolds, Bodo B. Schlegelmilch, Jintao Wu

Publication: Scientific journal › Journal article › peer-review

Original language	American English
Journal	Journal of International Marketing
DOIs	https://doi.org/10.1111/1467-8551.12830
Publication status	E-pub ahead of print - 2024

Access to Document

@article{3784fbf41676498ea9f5cb83e84f795e,

title = "How CEOs can Increase Public Engagement via Microblogs: The Role of CEO Gender and Content Orientation",

author = "Tong WU and Jonathan Reynolds and Schlegelmilch, {Bodo B.} and Jintao Wu",

year = "2024",

doi = "10.1111/1467-8551.12830",

language = "Englisch (Amerika)",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "American Marketing Association",

}

TY - JOUR

T1 - How CEOs can Increase Public Engagement via Microblogs: The Role of CEO Gender and Content Orientation

AU - WU, Tong

AU - Reynolds, Jonathan

AU - Schlegelmilch, Bodo B.

AU - Wu, Jintao

PY - 2024

Y1 - 2024

U2 - 10.1111/1467-8551.12830

DO - 10.1111/1467-8551.12830

M3 - Journal article

SN - 1069-031X

JO - Journal of International Marketing

JF - Journal of International Marketing

ER -