How CEOs Twitter with Customers: Key Insights and Future Research Direction

Tong Wu; Jonathan Reynolds; Jintao Wu; Bodo B. Schlegelmilch

doi:10.1007/978-3-030-95346-1_55

How CEOs Twitter with Customers: Key Insights and Future Research Direction

Tong Wu
, Jonathan Reynolds
, Jintao Wu
, Bodo B. Schlegelmilch

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Celebrating the Past and Future of Marketing and Discovery with Social Impact
Subtitle of host publication	2021 AMS Virtual Annual Conference and World Marketing Congress
Editors	Juliann Allen, Bruna Jochims, Shuang Wu
Place of Publication	Cham
Publisher	Springer
Pages	169–170
ISBN (Electronic)	978-3-030-95346-1
ISBN (Print)	978-3-030-95345-4, 978-3-030-95348-5
DOIs	https://doi.org/10.1007/978-3-030-95346-1_55
Publication status	Published - 21 Jun 2021

Publication series

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

Access to Document

10.1007/978-3-030-95346-1_55

Cite this

Wu, T., Reynolds, J., Wu, J., & Schlegelmilch, B. B. (2021). How CEOs Twitter with Customers: Key Insights and Future Research Direction. In J. Allen, B. Jochims, & S. Wu (Eds.), Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress (pp. 169–170). Springer. https://doi.org/10.1007/978-3-030-95346-1_55

Wu, Tong ; Reynolds, Jonathan ; Wu, Jintao et al. / How CEOs Twitter with Customers: Key Insights and Future Research Direction. Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. editor / Juliann Allen ; Bruna Jochims ; Shuang Wu. Cham : Springer, 2021. pp. 169–170 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Wu, T, Reynolds, J, Wu, J & Schlegelmilch, BB 2021, How CEOs Twitter with Customers: Key Insights and Future Research Direction. in J Allen, B Jochims & S Wu (eds), Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. Springer, Cham, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 169–170. https://doi.org/10.1007/978-3-030-95346-1_55

How CEOs Twitter with Customers: Key Insights and Future Research Direction. / Wu, Tong; Reynolds, Jonathan; Wu, Jintao et al.
Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. ed. / Juliann Allen; Bruna Jochims; Shuang Wu. Cham: Springer, 2021. p. 169–170 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

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BT - Celebrating the Past and Future of Marketing and Discovery with Social Impact

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Wu T, Reynolds J, Wu J, Schlegelmilch BB. How CEOs Twitter with Customers: Key Insights and Future Research Direction. In Allen J, Jochims B, Wu S, editors, Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. Cham: Springer. 2021. p. 169–170. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-95346-1_55