How Companies Organize their European Business: The Role of Regional Headquarters

Bodo B. Schlegelmilch, Björn Ambos

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationDiversity in Marketing
Editors Rudolph, T., Schlegelmilch, B.B., Bauer, A., Franch, J., Meise, J.N.
Place of PublicationWiesbaden
Pages195 - 218
Publication statusPublished - 1 Jun 2012

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