How Companies Organize their European Business: The Role of Regional Headquarters

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Diversity in Marketing
Editors	Rudolph, T., Schlegelmilch, B.B., Bauer, A., Franch, J., Meise, J.N.
Place of Publication	Wiesbaden
Publisher	Springer
Pages	195 - 218
Publication status	Published - 1 Jun 2012

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@inbook{75c9afb226c847ffb323f6044773b4e3,

title = "How Companies Organize their European Business: The Role of Regional Headquarters",

author = "Schlegelmilch, {Bodo B.} and Bj{\"o}rn Ambos",

year = "2012",

month = jun,

day = "1",

language = "English",

pages = "195 -- 218",

editor = "{Rudolph, T., Schlegelmilch, B.B., Bauer, A., Franch, J., Meise, J.N.}",

booktitle = "Diversity in Marketing",

publisher = "Springer",

address = "Germany",

}