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How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference
Subtitle of host publicationMelbourne, Australia
Place of PublicationMelbourne
PublisherANZIBA
Publication statusPublished - 17 Feb 2023

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