How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference
Subtitle of host publication	Melbourne, Australia
Place of Publication	Melbourne
Publisher	ANZIBA
Publication status	Published - 17 Feb 2023

Cite this

@inproceedings{b74a3c28ac42439999bd314fc97f5af9,

title = "How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct",

author = "Selma Saracevic and Schlegelmilch, \{Bodo B.\}",

year = "2023",

month = feb,

day = "17",

language = "English",

booktitle = "Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference",

publisher = "ANZIBA",

address = "Australia",

}

How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct. / Saracevic, Selma ; Schlegelmilch, Bodo B.
Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference: Melbourne, Australia. Melbourne: ANZIBA, 2023.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct

AU - Saracevic, Selma

AU - Schlegelmilch, Bodo B.

PY - 2023/2/17

Y1 - 2023/2/17

M3 - Contribution to conference proceedings

BT - Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference

PB - ANZIBA

CY - Melbourne

ER -