“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group

Fabian Nindl; Cordula Cerha

doi:10.1007/978-3-030-42545-6_112

“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group

Institute for Retailing & Data Science

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Editors	Springer
Place of Publication	Edinburgh
Pages	359 - 360
DOIs	https://doi.org/10.1007/978-3-030-42545-6_112
Publication status	Published - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

502
502019 Marketing

Access to Document

10.1007/978-3-030-42545-6_112Licence: Unspecified

Cite this

Nindl, F., & Cerha, C. (2020). “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. In Springer (Ed.), Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 359 - 360). https://doi.org/10.1007/978-3-030-42545-6_112

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author = "Fabian Nindl and Cordula Cerha",

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Nindl, F & Cerha, C 2020, “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. in Springer (ed.), Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.. Edinburgh, pp. 359 - 360. https://doi.org/10.1007/978-3-030-42545-6_112

“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. / Nindl, Fabian ; Cerha, Cordula.
Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.. ed. / Springer. Edinburgh, 2020. p. 359 - 360.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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AU - Cerha, Cordula

PY - 2020

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DO - 10.1007/978-3-030-42545-6_112

M3 - Contribution to conference proceedings

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Nindl F , Cerha C. “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. In Springer, editor, Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.. Edinburgh. 2020. p. 359 - 360 doi: 10.1007/978-3-030-42545-6_112