How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Annual Conference Proceedings
Editors	Società Italiana Marketing
Place of Publication	Milano
Pages	x
Publication status	Published - 2013

Cite this

@inproceedings{479461c546894fd9810c6102a44293a2,

title = "How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies",

author = "Ludovica Cesareo and Barbara St{\"o}ttinger and Alberto Pastore",

year = "2013",

language = "English",

pages = "x",

editor = "\{Societ{\`a} Italiana Marketing\}",

booktitle = "Annual Conference Proceedings",

}