How to Launch Products in Uncertain Markets

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@article{d37e0142b27549139dc7c989a2acf818,

title = "How to Launch Products in Uncertain Markets",

author = "Jan-Michael Ross and Fisch, {Jan Hendrik}",

year = "2018",

language = "English",

volume = "60",

pages = "61 -- 64",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "1",

}