How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment

Ulrike Phieler; Florian Dost

How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment

Ulrike Phieler^*
, Florian Dost

^*Corresponding author for this work

Institute for Interactive Marketing and Social Media

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace
Editors	Nita Umashankar, Monika Lisjak
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	194-196
ISBN (Electronic)	9780877570158
Publication status	Published - 2023
Event	AMA Winter Academic Conference - Duration: 6 Feb 2023 → 12 Feb 2023

Publication series

Series	AMA Educators' Proceedings
Volume	34
ISSN	0888-1839

Conference

Conference	AMA Winter Academic Conference
Period	6/02/23 → 12/02/23

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing

Access to Document

https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdfLicence: Unspecified

Cite this

Phieler, U., & Dost, F. (2023). How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment. In N. Umashankar, & M. Lisjak (Eds.), 2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace (pp. 194-196). American Marketing Association. https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf

Phieler, Ulrike ; Dost, Florian. / How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment. 2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace. editor / Nita Umashankar ; Monika Lisjak. Chicago : American Marketing Association, 2023. pp. 194-196 (AMA Educators' Proceedings, Vol. 34).

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title = "How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment",

author = "Ulrike Phieler and Florian Dost",

year = "2023",

language = "English",

series = "AMA Educators' Proceedings",

publisher = "American Marketing Association",

pages = "194--196",

editor = "Nita Umashankar and Monika Lisjak",

booktitle = "2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace",

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Phieler, U & Dost, F 2023, How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment. in N Umashankar & M Lisjak (eds), 2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace. American Marketing Association, Chicago, AMA Educators' Proceedings, vol. 34, pp. 194-196, AMA Winter Academic Conference, 6/02/23. <https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf>

How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment. / Phieler, Ulrike; Dost, Florian.
2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace. ed. / Nita Umashankar; Monika Lisjak. Chicago: American Marketing Association, 2023. p. 194-196 (AMA Educators' Proceedings, Vol. 34).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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AU - Phieler, Ulrike

AU - Dost, Florian

PY - 2023

Y1 - 2023

M3 - Contribution to conference proceedings

T3 - AMA Educators' Proceedings

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EP - 196

BT - 2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace

A2 - Umashankar, Nita

A2 - Lisjak, Monika

PB - American Marketing Association

CY - Chicago

T2 - AMA Winter Academic Conference

Y2 - 6 February 2023 through 12 February 2023

ER -

Phieler U, Dost F. How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment. In Umashankar N, Lisjak M, editors, 2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace. Chicago: American Marketing Association. 2023. p. 194-196. (AMA Educators' Proceedings, Vol. 34).