How to turn a Cinderella product into a market queen

Giuseppe Delmestri, Royston Greenwood

Publication: Popular science articles (i.e. magazines)Popular science article

Original languageEnglish
Specialist publicationLSE Business Review. Blog Entry
Publication statusPublished - 12 Jan 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration
  • 506009 Organisation theory
  • 502044 Business management
  • 502026 Human resource management

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