Original language | English |
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Title of host publication | Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe |
Editors | Reiner Springer and Petr Chadraba |
Place of Publication | Vienna |
Pages | 316 - 329 |
Publication status | Published - 2009 |
How will multinational corporations in Central and Eastern Europe respond to the current economic crisis? Some propositions on their strategic moves
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings