How will multinational corporations in Central and Eastern Europe respond to the current economic crisis? Some propositions on their strategic moves

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 17th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
Editors Reiner Springer and Petr Chadraba
Place of PublicationVienna
Pages316 - 329
Publication statusPublished - 2009

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