Abstract
Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).
Original language | English |
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Title of host publication | European Advances in Consumer Research Volume 11 |
Editors | Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris |
Place of Publication | Duluth, MN |
Publisher | Association for Consumer Research |
Pages | 286 |
Publication status | Published - 2018 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 501006 Experimental psychology
- 501021 Social psychology