How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds

Michail Kokkoris, Erik Hoelzl, Bernadette Kamleitner

Publication: Chapter in book/Conference proceedingContribution to conference proceedings


Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).
Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research Volume 11
Editors Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Publication statusPublished - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 501006 Experimental psychology
  • 501021 Social psychology

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