How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds

Michail Kokkoris; Erik Hoelzl; Bernadette Kamleitner

How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds

Michail Kokkoris
, Erik Hoelzl
, Bernadette Kamleitner

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Abstract

Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).

Original language	English
Title of host publication	European Advances in Consumer Research Volume 11
Editors	Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Pages	286
Publication status	Published - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing
501006 Experimental psychology
501021 Social psychology

Cite this

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title = "How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds",

abstract = "Does the way customers discover hospitality venues (e.g., caf{\'e}s, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).",

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How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds. / Kokkoris, Michail; Hoelzl, Erik; Kamleitner, Bernadette.
European Advances in Consumer Research Volume 11. ed. / Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris. Duluth, MN: Association for Consumer Research, 2018. p. 286.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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T1 - How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds

AU - Kokkoris, Michail

AU - Hoelzl, Erik

AU - Kamleitner, Bernadette

PY - 2018

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N2 - Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).

AB - Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).

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M3 - Contribution to conference proceedings

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BT - European Advances in Consumer Research Volume 11

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PB - Association for Consumer Research

CY - Duluth, MN

ER -

How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds

Abstract

Austrian Classification of Fields of Science and Technology (ÖFOS)

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Cite this