| Original language | German |
|---|---|
| Pages (from-to) | 40-48 |
| Journal | Marketing Review St. Gallen |
| Volume | 2022 |
| Issue number | 6 |
| Publication status | Published - 2022 |
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Human-Machine Creativity: How AI Can Influence Human Creativity in Open Innovation
- Melanie Clegg*
- , Reto Hofstetter
- , Ivo Blohm
- , Marc Bravin
*Corresponding author for this work
Publication: Scientific journal › Journal article › peer-review