Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov

Publication: Scientific journal › Journal article › peer-review

Original language	Slovenian
Journal	Economic and Business Review
Volume	22
Issue number	4
DOIs	https://doi.org/10.15458/2335-4216.1030
Publication status	Published - 2020

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@article{a1bd3de1e30746418720ad124a57d0ce,

title = "Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabni{\v s}kih stereotipov",

author = "{\v Z}iva Kolbl and Selma Saracevic",

year = "2020",

doi = "10.15458/2335-4216.1030",

language = "Slovenian",

volume = "22",

journal = "Economic and Business Review",

issn = "1580-0466",

publisher = "University of Ljubljana School of Economics and Business",

number = "4",

}

TY - JOUR

T1 - Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov

AU - Kolbl, Živa

AU - Saracevic, Selma

PY - 2020

Y1 - 2020

U2 - 10.15458/2335-4216.1030

DO - 10.15458/2335-4216.1030

M3 - Originalbeitrag in Fachzeitschrift

SN - 1580-0466

VL - 22

JO - Economic and Business Review

JF - Economic and Business Review

IS - 4

ER -