| Original language | German (Austria) |
|---|---|
| Specialist publication | Regal |
| Publication status | Published - 2 Apr 2012 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502
- 502019 Marketing
Im Kopf des Konsumenten - von Neuromarktforschung und Neuromarketing
Cordula Cerha
Publication: Popular science articles (i.e. magazines) › Popular science article