Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention

Djordje Djurica, Jan Mendling

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationImpact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention
Editors Sue Brown, Kathy Chudoba, Kelly Fadel
Place of PublicationSalt Lake City
PublisherAIS Association for Information Systems
Pages1 - 5
Publication statusPublished - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 102015 Information systems

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