Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format) 2000
Publication status	Published - 2000

Cite this

@inproceedings{d2f51159acf04f2cb70ce0a251a385b8,

title = "Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis",

author = "Elisabeth G{\"o}tze and Schlegelmilch, \{Bodo B.\}",

year = "2000",

language = "English",

booktitle = "Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format) 2000",

}