Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Rajesh Bagchi, Lauren Block, Leonard Lee
Place of Publication	Duluth,MN
Publisher	Association for Consumer Research
Pages	947 - 948
Publication status	Published - 2019

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{45fbe57925084b779c51644d0f543d13,

title = "Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography",

author = "Robert Zniva and Daniela Weber",

year = "2019",

language = "English",

pages = "947 -- 948",

editor = "\{Rajesh Bagchi, Lauren Block, Leonard Lee\}",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

}

TY - GEN

T1 - Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography

AU - Zniva, Robert

AU - Weber, Daniela

PY - 2019

Y1 - 2019

M3 - Contribution to conference proceedings

SP - 947

EP - 948

BT - Advances in Consumer Research

A2 - Rajesh Bagchi, Lauren Block, Leonard Lee, null

PB - Association for Consumer Research

CY - Duluth,MN

ER -