Improving the stability of market segmentation analysis.

Homa Hajibaba, Bettina Grün, Sara Dolnicar

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	1393 - 1411
Journal	International Journal of Contemporary Hospitality Management
Volume	32
Issue number	4
DOIs	https://doi.org/10.1108/IJCHM-02-2019-0137
Publication status	Published - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

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title = "Improving the stability of market segmentation analysis.",

author = "Homa Hajibaba and Bettina Gr{\"u}n and Sara Dolnicar",

year = "2020",

doi = "10.1108/IJCHM-02-2019-0137",

language = "English",

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pages = "1393 -- 1411",

journal = "International Journal of Contemporary Hospitality Management",

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}

TY - JOUR

T1 - Improving the stability of market segmentation analysis.

AU - Hajibaba, Homa

AU - Grün, Bettina

AU - Dolnicar, Sara

PY - 2020

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U2 - 10.1108/IJCHM-02-2019-0137

DO - 10.1108/IJCHM-02-2019-0137

M3 - Journal article

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VL - 32

SP - 1393

EP - 1411

JO - International Journal of Contemporary Hospitality Management

JF - International Journal of Contemporary Hospitality Management

IS - 4

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