Improving the stability of market segmentation analysis.

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	1393 - 1411
Journal	International Journal of Contemporary Hospitality Management
Volume	32
Issue number	4
DOIs	https://doi.org/10.1108/IJCHM-02-2019-0137
Publication status	Published - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

@article{fe6d0a708d324d0988ad78a48beb1fdd,

title = "Improving the stability of market segmentation analysis.",

author = "Homa Hajibaba and Bettina Gr{\"u}n and Sara Dolnicar",

year = "2020",

doi = "10.1108/IJCHM-02-2019-0137",

language = "English",

volume = "32",

pages = "1393 -- 1411",

journal = "International Journal of Contemporary Hospitality Management",

issn = "0959-6119",

publisher = "Emerald Publishing",

number = "4",

}

TY - JOUR

T1 - Improving the stability of market segmentation analysis.

AU - Hajibaba, Homa

AU - Grün, Bettina

AU - Dolnicar, Sara

PY - 2020

Y1 - 2020

U2 - 10.1108/IJCHM-02-2019-0137

DO - 10.1108/IJCHM-02-2019-0137

M3 - Journal article

SN - 0959-6119

VL - 32

SP - 1393

EP - 1411

JO - International Journal of Contemporary Hospitality Management

JF - International Journal of Contemporary Hospitality Management

IS - 4

ER -