Incidental Use of Promotional Merchandise and its Benefits for Unfamiliar Brands

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	48th Annual EMAC Conference Proceedings
Editors	EMAC
Place of Publication	Hamburg
Pages	484
Publication status	Published - 2019

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@inproceedings{cdaacb31a86e46e0a94eb8a6dab2f280,

title = "Incidental Use of Promotional Merchandise and its Benefits for Unfamiliar Brands",

author = "Eva Marckhgott and Bernadette Kamleitner",

year = "2019",

language = "English",

isbn = "978-3-9821146-0-6",

pages = "484",

editor = "EMAC",

booktitle = "48th Annual EMAC Conference Proceedings",

}