Individualism and Collectivism as Moderators of the Relationship between Norms and Pro-Environmental Consumer Behaviour

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	American Marketing Association (AMA) Summer Conference 2021
Subtitle of host publication	Reimagining Marketing
Place of Publication	Chicago, IL
Publisher	American Marketing Association
Pages	68-69
ISBN (Print)	9781713838715
Publication status	Published - 6 Aug 2021

Cite this

@inproceedings{280c52cb8a38446e8e092f58cda70755,

title = "Individualism and Collectivism as Moderators of the Relationship between Norms and Pro-Environmental Consumer Behaviour",

author = "Selma Saracevic and Schlegelmilch, \{Bodo B.\} and Tong Wu",

year = "2021",

month = aug,

day = "6",

language = "English",

isbn = "9781713838715",

series = "AMA Educators' Proceedings",

publisher = "American Marketing Association",

pages = "68--69",

booktitle = "American Marketing Association (AMA) Summer Conference 2021",

address = "United States",

}

Individualism and Collectivism as Moderators of the Relationship between Norms and Pro-Environmental Consumer Behaviour. / Saracevic, Selma ; Schlegelmilch, Bodo B.; Wu, Tong.
American Marketing Association (AMA) Summer Conference 2021: Reimagining Marketing. Chicago, IL: American Marketing Association, 2021. p. 68-69 (AMA Educators' Proceedings, Vol. 32).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Individualism and Collectivism as Moderators of the Relationship between Norms and Pro-Environmental Consumer Behaviour

AU - Saracevic, Selma

AU - Schlegelmilch, Bodo B.

AU - Wu, Tong

PY - 2021/8/6

Y1 - 2021/8/6

M3 - Contribution to conference proceedings

SN - 9781713838715

T3 - AMA Educators' Proceedings

SP - 68

EP - 69

BT - American Marketing Association (AMA) Summer Conference 2021

PB - American Marketing Association

CY - Chicago, IL

ER -