Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions

Bodo B. Schlegelmilch

Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions

Bodo B. Schlegelmilch

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Research Developments in International Marketing and Purchasing, Vol. 2. Proceedings of the International Marketing and Purchasing Conference, Milan, Italy, September 24-25, 1990, 443-473 1990
Publication status	Published - 1990

Cite this

@inproceedings{2d3539170c2e469993188a218b105d4a,

title = "Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1990",

language = "English",

booktitle = "Research Developments in International Marketing and Purchasing, Vol. 2. Proceedings of the International Marketing and Purchasing Conference, Milan, Italy, September 24-25, 1990, 443-473 1990",

}

Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions. / Schlegelmilch, Bodo B.
Research Developments in International Marketing and Purchasing, Vol. 2. Proceedings of the International Marketing and Purchasing Conference, Milan, Italy, September 24-25, 1990, 443-473 1990. 1990.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions

AU - Schlegelmilch, Bodo B.

PY - 1990

Y1 - 1990

M3 - Contribution to conference proceedings

BT - Research Developments in International Marketing and Purchasing, Vol. 2. Proceedings of the International Marketing and Purchasing Conference, Milan, Italy, September 24-25, 1990, 443-473 1990

ER -