Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry

Philipp Simbrunner; Bodo B. Schlegelmilch; Verena Stacheneder

Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry

Philipp Simbrunner, Bodo B. Schlegelmilch, Verena Stacheneder

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	2017 Global Fashion Management Conference at Vienna Proceedings
Editors	Global Alliance of Marketing & Management Associations
Place of Publication	Seoul
Pages	517
Publication status	Published - 2017

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Simbrunner, Philipp ; Schlegelmilch, Bodo B. ; Stacheneder, Verena. / Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. 2017 Global Fashion Management Conference at Vienna Proceedings. editor / Global Alliance of Marketing & Management Associations. Seoul, 2017. pp. 517

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title = "Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry",

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year = "2017",

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Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. / Simbrunner, Philipp ; Schlegelmilch, Bodo B.; Stacheneder, Verena.
2017 Global Fashion Management Conference at Vienna Proceedings. ed. / Global Alliance of Marketing & Management Associations. Seoul, 2017. p. 517.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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M3 - Contribution to conference proceedings

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