Innovation in the digital economy: a broader view of its scope, antecedents, and consequences (SPECIAL ISSUE EDITORIAL)

Alina Sorescu, Martin Schreier

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)627 - 631
JournalJournal of the Academy of Marketing Science
Issue number4
Publication statusPublished - 2021

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502014 Innovation research

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