| Original language | English |
|---|---|
| Pages (from-to) | 627 - 631 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 49 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2021 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502014 Innovation research