| Original language | German (Austria) |
|---|---|
| Place of Publication | Wien |
| Publisher | Linde Verlag |
| ISBN (Print) | 3-7143-0080-5 |
| Publication status | Published - 1 Sept 2006 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502
Innovationen in Marketing und Handel
- Peter Schnedlitz
- , Renate Buber
- , Thomas Reutterer
- , Arnold Schuh
- , Christoph Teller
Publication: Book/Editorship/Report › Edited book (editorship)