Innovationen in Marketing und Handel: Ausgangsüberlegungen - Perspektiven - Praxisdialog

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Innovationen in Marketing und Handel
Editors	Schnedlitz, P., Buber, R., Reutterer, Th., Schuh, A. Teller, Chr.
Place of Publication	Wien
Publisher	Linde Verlag
Pages	23 - 34
Publication status	Published - 1 Sept 2006

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inbook{9a7d3d1bdecc462db2315e3fe86eab83,

title = "Innovationen in Marketing und Handel: Ausgangs{\"u}berlegungen - Perspektiven - Praxisdialog",

author = "Peter Schnedlitz",

year = "2006",

month = sep,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "23 -- 34",

editor = "\{Schnedlitz, P., Buber, R., Reutterer, Th., Schuh, A. Teller, Chr.\}",

booktitle = "Innovationen in Marketing und Handel",

publisher = "Linde Verlag",

}