We argue that in order to overcome the reductionism and essentialism in institutional theory there is a need to acknowledge that institutions and social actors are co‐constitutive and co‐constructed in processes of communication. We elaborate this argument by drawing on the phenomenological foundation of institutional theory and point to promising areas of future research: the multimodal nature of institutions, the mediated and mediatized character of modern communication, and the contestedness of all social orders and their legitimation.
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502052 Business administration
- 506009 Organisation theory
- 502024 Public economy
- 502006 Controlling