Interacting Advertising and Production Strategies - A Model Approach on Customers' Communication Networks

Jürgen Wöckl

doi:10.1007/978-4-431-87435-5

Interacting Advertising and Production Strategies - A Model Approach on Customers' Communication Networks

Institute for Production Management (Taudes)

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Agent-Based Approaches in Economic and Social Complex Systems V
Editors	Takao Terano, Hajime Kita, Shingo Takahashi, Hiroshi Deguchi
Place of Publication	Tokyo
Publisher	Springer
Pages	143 - 153
ISBN (Electronic)	978-4-431-87435-5
ISBN (Print)	978-4-431-87433-1
DOIs	https://doi.org/10.1007/978-4-431-87435-5
Publication status	Published - 1 Nov 2009

Publication series

Series	Agent-Based Social Systems
Number	6
ISSN	2364-9542

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10.1007/978-4-431-87435-5

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University Library Catalogue

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@inbook{02318b6bd7cb40a1b22a918a61739156,

title = "Interacting Advertising and Production Strategies - A Model Approach on Customers' Communication Networks",

author = "J{\"u}rgen W{\"o}ckl",

year = "2009",

month = nov,

day = "1",

doi = "10.1007/978-4-431-87435-5",

language = "English",

isbn = "978-4-431-87433-1",

series = "Agent-Based Social Systems",

publisher = "Springer",

number = "6",

pages = "143 -- 153",

editor = "Takao Terano and Hajime Kita and Shingo Takahashi and Hiroshi Deguchi",

booktitle = "Agent-Based Approaches in Economic and Social Complex Systems V",

address = "Germany",

}

Interacting Advertising and Production Strategies - A Model Approach on Customers' Communication Networks. / Wöckl, Jürgen.
Agent-Based Approaches in Economic and Social Complex Systems V. ed. / Takao Terano; Hajime Kita; Shingo Takahashi; Hiroshi Deguchi. Tokyo: Springer, 2009. p. 143 - 153 (Agent-Based Social Systems; No. 6).

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

TY - CHAP

T1 - Interacting Advertising and Production Strategies - A Model Approach on Customers' Communication Networks

AU - Wöckl, Jürgen

PY - 2009/11/1

Y1 - 2009/11/1

UR - http://www.springer.com/social+sciences/sociology/book/978-4-431-87433-1

U2 - 10.1007/978-4-431-87435-5

DO - 10.1007/978-4-431-87435-5

M3 - Chapter in edited volume

SN - 978-4-431-87433-1

T3 - Agent-Based Social Systems

SP - 143

EP - 153

BT - Agent-Based Approaches in Economic and Social Complex Systems V

A2 - Terano, Takao

A2 - Kita, Hajime

A2 - Takahashi, Shingo

A2 - Deguchi, Hiroshi

PB - Springer

CY - Tokyo

ER -

Interacting Advertising and Production Strategies - A Model Approach on Customers' Communication Networks

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