Interacting Advertising and Production Strategies - A Model Approach on Customers' Communication Networks

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Agent-Based Approaches in Economic and Social Complex Systems V
Editors	Terano, T.; Kita, H.; Takahashi, S.; Deguchi, H.
Place of Publication	Tokyo
Publisher	Springer
Pages	143 - 153
ISBN (Print)	978-4-431-87433-1
Publication status	Published - 1 Nov 2009

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title = "Interacting Advertising and Production Strategies - A Model Approach on Customers' Communication Networks",

author = "J{\"u}rgen W{\"o}ckl",

year = "2009",

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pages = "143 -- 153",

editor = "{Terano, T.; Kita, H.; Takahashi, S.; Deguchi, H.}",

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publisher = "Springer",

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TY - CHAP

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AU - Wöckl, Jürgen

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BT - Agent-Based Approaches in Economic and Social Complex Systems V

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