Interacting Advertising and Production Strategies - A Model Approach on Customers' Communication Networks

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationAgent-Based Approaches in Economic and Social Complex Systems V
Editors Terano, T.; Kita, H.; Takahashi, S.; Deguchi, H.
Place of PublicationTokyo
Pages143 - 153
ISBN (Print)978-4-431-87433-1
Publication statusPublished - 1 Nov 2009

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