Interactive visualization for research contextualization in international business

Andreas P.J. Schotter; Olha Buchel; Tatiana Vashchilko

doi:10.1016/j.jwb.2017.01.006

Interactive visualization for research contextualization in international business

Andreas P.J. Schotter^*
, Olha Buchel
, Tatiana Vashchilko

^*Corresponding author for this work

Publication: Scientific journal › Journal article › peer-review

Abstract

We respond to calls for advances in the contextualization of international business (IB) research by introducing interactive visualization as a methodology for generating contextual insights during the exploratory phases of IB research projects. We suggest that applying interactive visualization early on improves contextualization by means of simultaneous dynamic representations of various phenomena and their respective properties and relationships, even for phenomena that have been widely researched before, like in the cases of international joint ventures and MNE foreign direct investment. The goal of this introduction is to make interactive visualization more accessible to IB scholars.

Original language	English
Pages (from-to)	356-372
Number of pages	17
Journal	Journal of World Business
Volume	53
Issue number	3
DOIs	https://doi.org/10.1016/j.jwb.2017.01.006
Publication status	Published - Apr 2018
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2017 Elsevier Inc.

Keywords

Contextualization of research
Interactive visualization
Interdisciplinary research

Access to Document

10.1016/j.jwb.2017.01.006

Cite this

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title = "Interactive visualization for research contextualization in international business",

abstract = "We respond to calls for advances in the contextualization of international business (IB) research by introducing interactive visualization as a methodology for generating contextual insights during the exploratory phases of IB research projects. We suggest that applying interactive visualization early on improves contextualization by means of simultaneous dynamic representations of various phenomena and their respective properties and relationships, even for phenomena that have been widely researched before, like in the cases of international joint ventures and MNE foreign direct investment. The goal of this introduction is to make interactive visualization more accessible to IB scholars.",

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AU - Vashchilko, Tatiana

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AB - We respond to calls for advances in the contextualization of international business (IB) research by introducing interactive visualization as a methodology for generating contextual insights during the exploratory phases of IB research projects. We suggest that applying interactive visualization early on improves contextualization by means of simultaneous dynamic representations of various phenomena and their respective properties and relationships, even for phenomena that have been widely researched before, like in the cases of international joint ventures and MNE foreign direct investment. The goal of this introduction is to make interactive visualization more accessible to IB scholars.

KW - Contextualization of research

KW - Interactive visualization

KW - Interdisciplinary research

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DO - 10.1016/j.jwb.2017.01.006

M3 - Journal article

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