| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2000 Multicultural Marketing Conference (CD ROM), Academy of Marketing Science, September 17-20, 2000, Kowloon, Hong Kong 2000 |
| Publication status | Published - 2000 |
Intercultural Construct Validity in Emic and Etic Research
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings