International licensing and franchising

Publication: Chapter in book/Conference proceeding › Entry in encyclopedia

Original language	English
Title of host publication	Elgar Encyclopedia of International Marketing Management
Subtitle of host publication	Elgar Encyclopedias in Business and Management series
Publisher	Edward Elgar
Chapter	25
Publication status	Accepted/In press - Oct 2026

Cite this

TY - CHAP

T1 - International licensing and franchising

AU - Berky, Attila Zsolt

AU - Dikova, Desislava

PY - 2026/10

Y1 - 2026/10

UR - https://www.e-elgar.com/shop/gbp/elgar-encyclopedia-of-international-marketing-management-9781035315369.html?shem=aimgspe,

M3 - Entry in encyclopedia

BT - Elgar Encyclopedia of International Marketing Management

PB - Edward Elgar

ER -