| Original language | English |
|---|---|
| Title of host publication | Cross-Cultural Management, Edward Elgar Publishing Ltd., Cheltenham (forthcoming) 2003 |
| Publication status | Published - 2003 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept
Publication: Chapter in book/Conference proceeding › Chapter in edited volume