International Product, Pricing, and Promotion Strategies

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 56th Academy of International Business Conference
Editors	Academy of International Business
Place of Publication	Vancouver, Canada
Publication status	Published - 1 Jul 2014

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@inproceedings{c98c9f9ee9cc4c3baf097760bdbee6ea,

title = "International Product, Pricing, and Promotion Strategies",

author = "Schlegelmilch, {Bodo B.}",

year = "2014",

month = jul,

day = "1",

language = "English",

editor = "{Academy of International Business}",

booktitle = "Proceedings of the 56th Academy of International Business Conference",

}