Internationales Marketing - Entwicklung, Status und Trends

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Innovationen im Sektoralen Marketing
Editors	Holzmüller, Hartmut H.; Schuh, Arnold
Place of Publication	Heidelberg
Publisher	Physica-Verlag
Pages	105 - 124
Publication status	Published - 1 Oct 2005

Cite this

@inbook{f9af36c8803642c8809983413e31c094,

title = "Internationales Marketing - Entwicklung, Status und Trends",

author = "Barbara St{\"o}ttinger",

year = "2005",

month = oct,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "105 -- 124",

editor = "\{Holzm{\"u}ller, Hartmut H.; Schuh, Arnold\}",

booktitle = "Innovationen im Sektoralen Marketing",

publisher = "Physica-Verlag",

address = "Deutschland",

}