Internet Use from the Perspective of the Theory of Planned Behaviour, in

Johann Kerschbaum; Elisabeth Donat; Roman Brandtweiner

Internet Use from the Perspective of the Theory of Planned Behaviour, in

Johann Kerschbaum, Elisabeth Donat, Roman Brandtweiner

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Abstract

The paper aims to develop a new typology of Internet users on basis of a recently conducted telephone survey in Austria
(January 2007, N=529, representative sample). In comparison to existing typologies, we elaborate our typology not by
concentrating on duration or frequency of internet usage but by location of usage. Considering the location of usage, we can
get hints about peoples motivation and interest in the internet, their types of usage and their internet literacy.The typology is
validated by using elements of the Theory of planned behaviour. We can confirm the strong influence of the main
determinants on behaviour as postulated by the Theory of planned behaviour, namely attitudes toward behaviour,
behavioural control and social norms. By concentrating on individual behaviour, our approach is settled on the micro-level
of explanation of collective phenomena. Thus our results can be embedded in a larger, multilevel model of collective
behaviour.

Original language	English
Title of host publication	CD-ROM Proceedings of AMCIS 2007 (Americas Conference on Information Systems), 9-12 August, Keystone, Colorado, USA
Editors	Association for Information Systems
Place of Publication	Keystone, Colorado, USA
Pages	x
Publication status	Published - 1 Oct 2007

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Cite this

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title = "Internet Use from the Perspective of the Theory of Planned Behaviour, in",

abstract = "The paper aims to develop a new typology of Internet users on basis of a recently conducted telephone survey in Austria (January 2007, N=529, representative sample). In comparison to existing typologies, we elaborate our typology not by concentrating on duration or frequency of internet usage but by location of usage. Considering the location of usage, we can get hints about peoples motivation and interest in the internet, their types of usage and their internet literacy.The typology is validated by using elements of the Theory of planned behaviour. We can confirm the strong influence of the main determinants on behaviour as postulated by the Theory of planned behaviour, namely attitudes toward behaviour, behavioural control and social norms. By concentrating on individual behaviour, our approach is settled on the micro-level of explanation of collective phenomena. Thus our results can be embedded in a larger, multilevel model of collective behaviour.",

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Internet Use from the Perspective of the Theory of Planned Behaviour, in. / Kerschbaum, Johann; Donat, Elisabeth; Brandtweiner, Roman.
CD-ROM Proceedings of AMCIS 2007 (Americas Conference on Information Systems), 9-12 August, Keystone, Colorado, USA. ed. / Association for Information Systems. Keystone, Colorado, USA, 2007. p. x.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

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AU - Donat, Elisabeth

AU - Brandtweiner, Roman

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N2 - The paper aims to develop a new typology of Internet users on basis of a recently conducted telephone survey in Austria (January 2007, N=529, representative sample). In comparison to existing typologies, we elaborate our typology not by concentrating on duration or frequency of internet usage but by location of usage. Considering the location of usage, we can get hints about peoples motivation and interest in the internet, their types of usage and their internet literacy.The typology is validated by using elements of the Theory of planned behaviour. We can confirm the strong influence of the main determinants on behaviour as postulated by the Theory of planned behaviour, namely attitudes toward behaviour, behavioural control and social norms. By concentrating on individual behaviour, our approach is settled on the micro-level of explanation of collective phenomena. Thus our results can be embedded in a larger, multilevel model of collective behaviour.

AB - The paper aims to develop a new typology of Internet users on basis of a recently conducted telephone survey in Austria (January 2007, N=529, representative sample). In comparison to existing typologies, we elaborate our typology not by concentrating on duration or frequency of internet usage but by location of usage. Considering the location of usage, we can get hints about peoples motivation and interest in the internet, their types of usage and their internet literacy.The typology is validated by using elements of the Theory of planned behaviour. We can confirm the strong influence of the main determinants on behaviour as postulated by the Theory of planned behaviour, namely attitudes toward behaviour, behavioural control and social norms. By concentrating on individual behaviour, our approach is settled on the micro-level of explanation of collective phenomena. Thus our results can be embedded in a larger, multilevel model of collective behaviour.

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