Intervening failure attribution perceptions and NWOM with online service recovery actions

Wolfgang Weitzl, Sabine Einwiller

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 2018 AMS World Marketing Congress
Editors Academy of Marketing Science
Place of PublicationPorto, Portugal
PublisherSpringer
Pages0
Publication statusPublished - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research

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