Intervening failure attribution perceptions and NWOM with online service recovery actions

Wolfgang Weitzl, Sabine Einwiller

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 2018 AMS World Marketing Congress
Editors Academy of Marketing Science
Place of PublicationPorto, Portugal
Publication statusPublished - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research

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