Investigating online complainants¿ reactions to (un-)desired webcare responses

Wolfgang Weitzl, Sabine Einwiller

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation: Current and Future Trends, Developments and Challenges.
Editors Melewar, T.C.; Foroudi, Pantea; Jin, Zhongqi; Papasolomo, Ioanna; Melanthiou, Yioula
Place of PublicationMiddlesex University, London
Pages99 - 100
Publication statusPublished - 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research

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