Investigating the Dynamic Effects of Customers¿ Attributions of Co-Production Motives for Customer¿s Satisfaction over Time

Baris Pascal Güntürkün, Till Haumann, Laura-Marie Schons, Jan Wieseke

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 2016 Winter Marketing Educator's Conference
Editors American Marketing Association
Place of PublicationLas Vegas, NV
PublisherAmerican Marketing Association
PagesK-43 - K-44
ISBN (Print)0-87757-361-1
Publication statusPublished - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502
  • 502019 Marketing
  • 502020 Market research
  • 501002 Applied psychology

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