Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao)

Thomas Salzberger; Monika Koller

Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao)

Institute for Marketing Management

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	05 - 15
Journal	Revista Brasileira de Marketing
Volume	9
Issue number	1
Publication status	Published - 1 Jun 2010

Cite this

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title = "Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao)",

author = "Thomas Salzberger and Monika Koller",

year = "2010",

month = jun,

day = "1",

language = "English",

volume = "9",

pages = "05 -- 15",

journal = "Revista Brasileira de Marketing",

issn = "2177-5184",

publisher = "Universidade Nove de Julho-UNINOVE",

number = "1",

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Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao). / Salzberger, Thomas ; Koller, Monika.
In: Revista Brasileira de Marketing, Vol. 9, No. 1, 01.06.2010, p. 05 - 15.

Publication: Scientific journal › Journal article › peer-review

TY - JOUR

T1 - Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao)

AU - Salzberger, Thomas

AU - Koller, Monika

PY - 2010/6/1

Y1 - 2010/6/1

M3 - Journal article

SN - 2177-5184

VL - 9

SP - 5

EP - 15

JO - Revista Brasileira de Marketing

JF - Revista Brasileira de Marketing

IS - 1

ER -