Is Sharing Caring? Consumer Responsibility for Rented Products: An Abstract

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationFrom Micro to Macro: Dealing with Uncertainties in the Global Marketplace. AMSAC 2020. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
Editors Academy of Marketing Science
Place of PublicationMiami
Pages109 - 110
ISBN (Print)978-3-030-89882-3
Publication statusPublished - 2022

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502
  • 502019 Marketing

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